If you've made it here, you're probably already one step ahead of the game. While everyone else is panic-ordering plastic noise machines and calling it "festive," you're the parent who...
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Rainy days used to mean boredom. Now they mean screens. As a Toronto kids toy store, we see it all the time: parents looking for something that actually holds attention...
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Screens are everywhere. Children see them in classrooms, on car rides, in the hands of their parents, and even in stores that once felt screen-free. For many parents in Toronto,...
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Walk into a Toronto home these days and there’s a good chance you’ll find a Jellycat plush lounging somewhere it shouldn’t. On a child’s bed, yes. But also perched on...
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Back-to-school season has a way of arriving before anyone feels ready. One day it is still summer, the next there is a list of school supplies, new shoes to buy,...
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Some mornings start with sweaters. Others end with sandals. Late summer lives in the in-between-cool at breakfast, blazing by lunchtime. It’s a season that asks for ease. And for parents,...
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Sunscreen? Packed. Snacks? Always. Sunhat? Hopefully not lost. But what about your child’s eyes? It’s easy to forget that sun protection isn’t just about avoiding sunburns. Kids’ eyes are just...
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Summer is around the corner, and with it comes sun-soaked days, family adventures, and a season of style that’s as playful as it is practical. For little ones, warm-weather fashion...
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